Benefits
- Unique, oversized brush provides full contact with lashes for ultimate volume
- Delivers maximum lash coating with immediate load gives lashes instant volume
- Fluid, creamy gliding formula evenly coats lashes from root to tip for buildable volume
- Promises intense, deep color
- Fragrance-Free. Ophthalmologist Tested. Allergy Tested. Safe for contact lens wearers.
Technology
- New oversized S-shaped curve full contact Convex Brush
- Texturizing Complex formula with highly saturated waxes
- Triple Coating System enriched with Pro Vitamin B5
- Deep Carbon Black Pigments
The fact that the brush is curvy and has really large bristles helps to volumize your lashes, literally with just one coat. The formula is on the heavy side, but that might be because of the amazing vitamins that are in it! If you put on too many layers of this, it does start to get clumpy, but honestly you really only need 1 or 2.
As for color payoff, my lashes are already black, but I can still see a difference in the intensity of the color.
Now, the frangrance-free claim has me raising my eyebrows a bit. I do smell a plastic-y scent, but it isn't that strong and it only comes from the tube not the wand.
Overall, it's probably my favorite mascara that I've tried. I just wish it was cheaper. But like all department store brands, it comes with sleek packaging and a hefty price tag: $26.00.
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